Content Creation Guidelines
Best practices for creating content that takes travelers from Explore to Book
Video Requirements
Each tour requires up to 3 video formats. These serve different parts of the platform and social distribution.
Main Tour Video
Full-length showcase of your experience
Where it appears
Tour booking page, KLNK detail view, social media shares
- Minimum 1080x1920 resolution (4K preferred)
- MP4 format, H.264 codec
- Natural audio or ambient sound
- Authentic, cinematic footage - no text overlays
- Show the full experience from start to finish
- No logos, watermarks, or branding
14-Second Intro
Quick hook for social and KLNK previews
Where it appears
KLNK card previews, social media stories, auto-play
- Minimum 1080x1920 resolution
- MP4 format, H.264 codec
- Must capture attention in the first 2 seconds
- Best moments from your main video
- No text overlays or call-to-actions
- Loops seamlessly for preview playback
Explore
Capture attention and create emotional connection
Explore Mode Video
Cinematic landscape footage for the Explore discovery feed
Where it appears
Explore Mode - the full-screen discovery experience on datakyte
- Minimum 1920x1080 resolution (4K preferred)
- MP4 format, H.264 codec
- Landscape orientation - wide, cinematic shots
- Natural ambient audio (no music unless licensed)
- Drone footage encouraged where permitted
- Capture the destination's most visually stunning moments
Best Practices
Golden Hour Lighting
Use golden hour or blue hour for stunning visuals
Human Elements
Include people for scale and relatability
Experiential Focus
Show what the traveler will feel, not just see
Stunning Moments
Showcase the destination's most visually impactful scenes
Inspire
Build trust and provide context
Photo Requirements
- High-resolution images (2000px+ width)
- Mix of wide shots, details, and action shots
- Authentic representation of the experience
- Consistent color grading across gallery
- Minimum 2 images per tour
Written Content
- Clear, compelling tour descriptions
- Highlight unique selling points
- Include practical details (duration, difficulty)
- Creator's personal perspective
- What's included and excluded
Book
We handle all conversion elements so you can focus on creating great content
Good news: datakyte automatically provides all of the following for your tours. No extra work required from you.
Pricing Clarity
- Transparent pricing with no hidden fees
- Clear value proposition
- Per-person vs group pricing clearly stated
Trust Signals
- Reviews and ratings displayed
- Operator credentials shown
- Clear cancellation policy
Call to Action
- Clear availability calendar
- Prominent booking buttons
- Mobile-optimized checkout
Technical Specifications
| Content Type | Specification | Requirement |
|---|---|---|
| Main Tour Video | Aspect Ratio | 9:16 (portrait) |
| Main Tour Video | Resolution | 1080x1920 minimum, 4K preferred |
| Main Tour Video | Duration | 60-180 seconds |
| 14s Intro Video | Aspect Ratio | 9:16 (portrait) |
| 14s Intro Video | Duration | Exactly 14 seconds |
| Explore Video | Aspect Ratio | 16:9 (landscape) |
| Explore Video | Resolution | 1920x1080 minimum, 4K preferred |
| Explore Video | Duration | 15-60 seconds |
| All Videos | Format | MP4, H.264 codec |
| Photos | Resolution | 2000px+ width |
| Photos | Format | JPEG, WebP |
| Photos | Quantity | Minimum 2 per tour |
Do's and Don'ts
Do's
- Use natural lighting and authentic locations
- Show real experiences and genuine reactions
- Include diverse perspectives and travelers
- Capture smooth, stabilized footage
- Highlight what makes your experience unique
Don'ts
- Add text overlays, logos, or watermarks to videos
- Use stock footage or generic content
- Misrepresent the actual experience
- Use AI-generated video to sell tours
- Include copyrighted music without permission
Frequently Asked Questions
Can I use drone footage?
Yes, drone footage is encouraged for Explore content as it provides stunning perspectives. Ensure you have proper permits and follow local regulations.
What if I don't have professional equipment?
Modern smartphones can capture excellent content. Focus on good lighting, stable shots, and authentic moments rather than expensive gear.
How often should I update my content?
We recommend refreshing your Explore videos seasonally and updating photos at least annually to keep your content current and engaging.
Can I include music in my videos?
For Explore Mode, we prefer natural ambient sound. If you include music, ensure you have proper licensing or use royalty-free tracks.